Leader in all-inclusive vacations restructures global marketing teams & brings all branding, marketing & PR efforts in-house
Palace Resorts recently held its global marketing summit, gathering executive leaders of the luxury all-inclusive resort brand. At the summit, the company announced the restructuring of its in-house marketing teams. Palace Resorts, which has previously managed its marketing and public relations efforts alongside some of the best marketing & advertising agencies, has decided to bring its efforts completely in-house, by building a global marketing team. To maintain synergies across all world markets, it was important to build a stellar team that could accomplish the task of maintaining brand voice regardless of location or market segmentation. This approach allows the brand to have better control of its brand identity on a worldwide scale. The brand welcomes its newest hires Peter Baedita, Creative Director, Kelly Liszt, Senior Copywriter, Juan Zuluaga, Digital Marketing Manager and promotes veterans Kathy Halpern, Vice President Global Marketing, Michelle Catin, Senior Director of Marketing and Cessie Cerrato, Vice President, Public Relations.